Job prospects Digital Media Analyst in the Kootenay Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Kootenay Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Kootenay region for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment decline will lead to the loss of some positions.
• A moderate number of positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Kootenay region:

• Approximately 340 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 30%
  • Retail Trade (NAICS 44-45): 20%
  • Educational services (NAICS 61): 11%
  • Other services (except public administration) (NAICS 81): 10%
  • Transportation and warehousing (NAICS 48-49): 9%

Source Labour Market Information | Prospects Methodology