Job prospects Social Media Coordinator in the Saint John–St. Stephen Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), the labour market was balanced for Professional occupations in advertising, marketing and public relations in the Saint John–St. Stephen Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Saint John - St. Stephen region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• These positions are not only found in firms dedicated to providing these services, but within firms operating in other fields but who choose to deliver these services in-house.
• Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography and editing.
• There is a growing emphasis on technology adoption and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage.
• Prospects are greater in the province's larger urban centres (Fredericton, Moncton and Saint John), where greater concentrations of business services already exist.
• Knowledge of both French and English will be required in certain regions of the province.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Saint John - St. Stephen region:

• Approximately 660 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 21%
  • Retail Trade (NAICS 44-45): 14%
  • Other services (except public administration) (NAICS 81): 10%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
  • Educational services (NAICS 61): 9%

Source Labour Market Information | Prospects Methodology