Job prospects Account Executive, Advertising in the Campbellton–Miramichi Region

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Over the past few years (2021-2023), there was a labour surplus for Professional occupations in advertising, marketing and public relations in the Campbellton–Miramichi Region. There were more workers available than job openings in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Campbellton - Miramichi region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• These positions are not only found in firms dedicated to providing these services, but within firms operating in other fields but who choose to deliver these services in-house.
• Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography and editing.
• There is a growing emphasis on technology adoption and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage.
• Prospects are greater in the province's larger urban centres (Fredericton, Moncton and Saint John), where greater concentrations of business services already exist.
• Knowledge of both French and English will be required in certain regions of the province.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Campbellton - Miramichi region:

• Approximately 110 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Educational services (NAICS 61): 28%
  • Retail Trade (NAICS 44-45): 24%
  • Other services (except public administration) (NAICS 81): 18%
  • Professional, scientific and technical services (NAICS 54): 16%
  • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 14%

Source Labour Market Information | Prospects Methodology