Job description Marketing Researcher in Nova Scotia

Find out what work is like for a marketing researcher in Canada. This work description is applicable to all Business development officers and marketing researchers and consultants (NOC 41402).

Business development officers and market researchers and analysts

Description

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

Work week duration

Business development officers and market researchers and analysts usually work more than 40 hours per week.
More than 40 hours

Job duties

Here are some of the main activities and tasks that Business development officers and market researchers and analysts have to perform, and some of the physical demands they involve:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
  • Analyze promotional and marketing campaigns to identify improvements
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Develop and apply E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Physical demands Help - Physical Demands

  • Sitting

Physical demands

Physical demands are the physical activities that the job requires the worker to do. Physical demands are selected according to the likeliness that workers will have to perform them for at least half of the time they spend at work.

Workplaces and employers

Here are the typical workplaces where Business development officers and market researchers and analysts are employed and some of their main characteristics:

  • Self-employment
  • International organizations
  • Marketing firms
  • Government departments
  • Business associations

Work environment Help - Physical Work Environment

  • Indoors, environmentally controlled

Physical proximity from others Help - Physical proximity from others

  • Somewhat close (e.g. share office)

Work environment

The work environment refers to the physical setting in which people work. The characteristics and conditions of the work environment are selected according to the likeliness that workers will be exposed to them at least once a week.

Physical proximity from others

Physical proximity from others refers to the physical distance between individuals in the workplace. The likeliness that the job requires to perform tasks while being physically close to other people is rated on a scale with 3 levels: "Somewhat close", "Close" and "Very close".

Related job titles

Here are some other related job titles that are found in the same occupational category (NOC 41402), and a list of similar occupations:

  • business development officer
  • community economic development consultant
  • economic development officer
  • industrial development officer
  • marketing analyst
  • marketing researcher
  • market researcher
  • regional development analyst
  • tourism development officer
  • tourism industry consultant

Similar occupations Help - Similar occupations

Similar occupations

This section lists other occupations that are part of the same broad occupational category as Business development officers and market researchers and analysts in the National Occupational Classification (NOC). These occupations involve similar core qualifications but involve different responsibilities. To see more similar occupations, use the Job Transition Tool.

Sources Occupational and Skills Information System & National Occupational Classification

Labour Market Information Survey
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