digital marketing specialist

Posted on June 05, 2026 by Employer details GES Canada Limited

Job details

*Job Summary* GES is seeking to add a newly created position for a highly motivated, results?driven Digital Marketing Specialist to support our Canadian marketing efforts across digital channels. This role will focus on content development and campaign execution for the GES Canada and ShowTech websites, while supporting Canadian sales teams, in?house venue programs, and national campaigns. The ideal candidate brings a strong digital marketing foundation, experience in B2B and/or the trade show and events industry, and the ability to collaborate cross?functionally in a fast?paced, deadline?driven environment. Bilingual English/French capability is strongly preferred. *Duties* * Execute Digital Marketing Strategies (Canada Focus) * Plan and execute digital marketing campaigns supporting GES Canada, ShowTech, and in?house venue services Content & Web Management * Own and manage content for the GES Canada and ShowTech websites * Create and publish webpages, landing pages, and campaign content aligned with marketing and sales priorities * Develop case stories, client highlights, and venue?specific content * Collaborate with internal teams to ensure content accuracy, consistency, and brand alignment Social Media Management * Create and manage social content supporting Canadian initiatives and campaigns * Execute social strategies to increase awareness, engagement, and traffic * Monitor channels for engagement, mentions, and insights * Schedule and manage photo and video shoots. Website Optimization & SEO * Optimize website content for search performance and user experience * Conduct keyword research and implement SEO best practices * Analyze website traffic and user behavior to drive continuous improvement Paid & Digital Advertising * Develop and manage paid media campaigns (Google Ads, social platforms, etc.) * Monitor performance, optimize budgets, and improve ROI * Track and analyze key metrics to assess campaign effectiveness Email Marketing * Create and execute email marketing campaigns supporting Canadian audiences * Segment lists, personalize messaging, and nurture leads * Monitor performance and optimize for engagement and conversion Reporting & Analytics * Track KPIs and measure campaign performance across channels * Produce regular reports and actionable insights for stakeholders * Use data to inform decisions and optimize future campaigns *Qualifications* * Education * Bachelor?s degree in Marketing, Communications, or a related field Experience * 2+ years of digital marketing experience * B2B marketing experience required * Trade show, exhibitions, events, or venue industry experience _*strongly preferred*_ Skills * Strong understanding of digital marketing best practices * Hands?on experience with SEO, SEM, social media, email, and content marketing * Proficiency in Google Analytics and marketing analytics tools * Experience with marketing automation platforms * Strong written and verbal communication skills * Design sensibility; experience with graphic design and video editing tools preferred * Highly organized, analytical, and able to manage multiple projects independently Additional Requirements * Must reside in Canada * Preference for candidates based in Toronto, but open to other locations * Bilingual English/French _*strongly preferred*_ * Google Ads, Analytics, or related certifications considered an asset If you think you have what it takes, submit your resume to careerscanada@ges.com and write *Digital Marketing Specialist* in the subject line of your email. Pay: $65,000.00-$72,000.00 per year Benefits: * Casual dress * Company events * Company pension * Dental care * Disability insurance * Employee assistance program * Extended health care * Flexible schedule * Life insurance * Mileage reimbursement * On-site parking * Paid time off * Tuition reimbursement * Vision care * Work from home Application question(s): * Are you willing to commute across the GTA to multiple facilities to c