marketing coordinator

Posted on May 20, 2026 by Employer details Leyad

Job details

*About Leyad* Leyad is a Montreal-based real estate investment and management firm with a diverse portfolio of residential, commercial, and industrial properties across Canada. For over a decade, we?ve focused on creating long-term value through strategic, sustainable investments and a commitment to excellence. Our success stems from our ability to identify opportunities where others see challenges and consistently deliver strong results for our clients/tenants. *Position Summary* The Marketing/SL Coordinator supports the execution of marketing initiatives, community outreach, on-site events and specialty leasing programs. Goal is to drive traffic, increase sales and enhance the shopping centre?s presence in the community. This role is hands-on, highly organized and community-facing, with a strong focus on coordination, administration and local execution. *Key Responsibilities* *Special Events & Exhibits* * Coordinate the execution of mall events, exhibits and seasonal activations to increase foot traffic, under supervision of Marketing * Support the implementation of shared marketing programs at the local level * Liaise with vendors, tenants and internal teams to ensure smooth event execution * Organize and arrange community events, organizing all correct documentation and event coordination with the shopping centre * Support gift card program administration and promotion * Budgeting ownership, performance tracking, and sponsorship integration *Market Intelligence* * Monitor local economic conditions, retail trends and competitive shopping centres * Track new retail developments and other factors impacting centre performance * Provide actionable insights with connection to decision-making and reporting to support marketing and leasing strategies *Social Media & Digital Marketing* * Coordinate day-to-day activity across social media channels, including posting local content and responding to inquiries * Maintain and update website content, including: * New store openings and closures * Retailer promotions * Mall events and campaigns * Support digital campaigns and local marketing initiatives * Content planning, brand voice, and performance tracking *Post-Event Analysis & Sponsorship Support* * Prepare sponsor fulfillment reports outlining exposure, value and benefits delivered with a strong emphasis on ROI * Support relationship-building to encourage repeat sponsorships and partnerships and manage sponsor lifecycle *Retailer & Community Relations* * Build strong working relationships with retailers to support store promotions and initiatives aligned to increased sales performance * Meet quarterly with tenants to understand their needs and identify partnership opportunities * Proactively engage with community groups, business organizations and non-profits to position the centre as a community leader * Support public relations initiatives that generate positive local awareness *Specialty Leasing Support* * Work closely with Specialty Leasing to identify sponsorship and revenue opportunities tied to paid events and activations including social media exposure, digital listings, and on-site signage * Assist with administrative and marketing support for Specialty Leasing programs * Help coordinate temporary tenants, pop-ups and promotional kiosks as required * Assist in sourcing and prospecting potential specialty tenants through local outreach, events, and community connections * Support visual merchandising standards by ensuring specialty leasing carts and kiosks align with centre aesthetics and branding guidelines * Act as a point of contact for specialty tenants for day-to-day inquiries, issue resolution, and relationship management * Assist with integrating specialty leasing into centre events, sponsorships, and seasonal activations to maximize exposure and revenue *Administration & Reporting* * Provide administrative support including scheduling, documentation, reporting, and coordination * Assist with tracki