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manager, marketing

Title posted on indeed.com - Marketing Manager

Posted on December 16, 2024 by Employer details Dunsire Developments Inc.

Job details

Dunsire Developments is a leading real estate development company dedicated to crafting exceptional communities that redefine modern living. With a focus on innovation, quality craftsmanship, and customer satisfaction, Dunsire Developments is committed to delivering superior homes that exceed expectations. *Role Overview* The Marketing Manager shall be responsible for Marketing WOW! Liaising with external agencies and the sales teams to ensure the successful execution of sales & marketing strategies to sell homes in communities, as well as enhancing the value of the Dunsire Developments brand. The Manager will be accountable for the timely execution of Marketing initiatives, execution and schedules that deliver the right communication, and help deliver the right product to market, at prices that will attract purchasers and meets or exceeds sales and profit targets while improving the company?s competitive position in the marketplace. *Core Competencies* * Customer Focus * Communication * Engaging and Energetic * High Stress Threshold * Teamwork * Quality Orientation * Time Management * Adaptability / Flexibility * Creative and Innovative Thinking * Planning and Organizing * Maintaining Software * Problem Solving * Result Focus * Accountability and Dependability * Ethics and Integrity * Providing Consultation * Leadership * Sales Staff or Third-Party Management * Development and Continual Learning * Marketing *Key Responsibilities:* *Internal Sales Collaboration* * Schedule, lead and manage operation of Marketing project schedules, budgets and external partners. * Own all community specific agency partner meetings (Sales, Marketing, PR) and provide thoughtful, strategic insight to help the team achieve overall project goals and vision. * Analyze CRM sales data and feedback from agencies to refine strategies for each segment on a weekly basis. * Accountable for the set up, and presentation of Sales Centres, Off Site Sales location, virtual offices, and Model Home Sales Offices including Broker presentation events as it relates to branding and marketing materials. * Produce, proof, and maintain appropriate sales materials. *Market Analysis and Strategy* * Develop and implement comprehensive marketing strategies aligned with organizational goals for both segments. * Ensure timely reporting and execution of all deliverables for the Sales & Marketing department utilizing internal and external resources. * Accountable for the creation and execution of all department project schedules. * Conduct thorough market research to identify trends, opportunities, and competitor activities in both New Home Developments and Purpose-Built Rental sectors. * Set up ongoing improvement/management of Dunsire?s CRM tool, ensuring maximum efficiency and effectiveness. *Digital Campaign Management* * Plan, schedule and execute digital marketing campaigns across various platforms, addressing the specific needs of both property types. * Utilize expertise in CRM (Active Campaign) to ensure timely execution of email marketing automation, ensuring campaigns resonate with the target audience and buyer profile. * Ensures websites are always up to date. * Own, oversee and ensure all digital marketing aligns with Dunsire?s brand identity while speaking to the target audience. *Social Media Management* * Oversee all social media channels to enhance brand visibility and engagement, tailoring content to the interests of audiences in both sectors by working with external partners. * Ensure the Dunsire Branding Guidelines are adhered to while maintaining consistency across New Home Developments and Purpose-Built Rental materials *Branded Materials and Consistency* * Determine, schedule and manage the creation of branded materials as required to maintain consistency across both New Home Developments and Purpose-Built Rental projects by working with internal and external resources. * Uphold the Dunsire Branding Guidelines for all communication channe