Loading, please wait...

manager, marketing

Title posted on indeed.com - CRM & Email Marketing Manager

Posted on November 27, 2024 by Employer details Moose Knuckles Canada

Job details

_*WHAT WE BELIEVE*_ We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism. _*WHO WE ARE*_ We are bold, we are tenacious, we are courageous and brave. We are a cast of characters; We embrace our differences and we share our likenesses. _*Some of What?s in it for You!*_ * Paid Personal Days * Generous Benefit package * Employee Assistance Program * Employee Loyalty Reward Program * Generous welcome gift * Company events * Free Gym Access * Free Parking * Day Off On Your Birthday * Discounts Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM)? If so, we have an exciting opportunity for you to join our team as a Mid-Level Email Marketing and CRM Manager at Moose Knuckles. Play an important role within the digital marketing team to drive key media and business goals. *Some of what you?ll do:* *Email Campaign Management:* * Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails. * Create, design, and implement engaging email marketing campaigns. * Develop and execute segmented email strategies to target different customer segments. * Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates. * Create engaging and conversion-focused email content and *landing pages.* * Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights. * Monitor email deliverability and work to improve email list hygiene *Growth of 1st Party Database* * Assist in building and maintaining a robust growth strategy to boost database. * Work on offers, incentives (GWP) and promotions to generate more sales and subscribers. * Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency. * Work on omnichannel building of database w/ B&M * Build 3rd party partnerships to expand the database. (Klarna, payment channels) * Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth. * Utilize customer data to personalize communications and drive customer retention. *Customer Segmentation:* * Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation. * Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns. * Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers. * Identify opportunities for creating tailored content based on customer behavior and preferences. *Analytics and Reporting:* * Report on database and segments growth along w/ sales performance * Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement. * Generate regular reports and provide insights to improve campaign effectiveness. * Monitor key performance indicators (KPIs) and make data-driven recommendations. *A/B Testing:* * Plan and conduct A/B tests to optimize email content and CRM workflows. * Interpret test results to refine strategies for better results. *Compliance and Best Practices:* * Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR. * Stay updated on industry best practices and emerging trends in email marketing and CRM. *Some of what you?ll need:* * Bachelor?s degree in marketing, Business, or a related field preferred. * 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail. * Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo. * Strong analytical skills with the ability to interpret data and make data-driven decisions