content strategist
Title posted on Jobillico -
Stratège CRM, Global
Posted on
August 29, 2024
by
Employer details
BRP
Job details
<p><span>We are looking for a Global CRM Strategist who will become a key player in the digital transformation. You will lead end to end digital projects with a focus on customer experience, and you’ll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world’s most exciting powersports family.</span></p> <p><strong>YOU'LL HAVE THE OPPORTUNITY TO:</strong></p> <p><span>Strategy</span></p> <p><em>Working alongside digital and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road), you will:</em></p> <ul> <li><span>Recommend the best CX in order to build lasting relationships with our customers.</span></li> <li><span>Identify business opportunities to increase customer experience & upsell opportunities.</span></li> <li><span>Recognize and Map untapped opportunities.</span></li> <li><span>Define a multi-channel approach to improve CRM strategies.</span></li> <li><span>Recommend potential boosting tactics.</span></li> <li><span>Have a strong understanding of customer needs, both existing and potential.</span></li> <li><span>Lead the end-to-end strategy (acquisition, retention, upsell & repurchase).</span></li> <li><span>Use data to define KPIs and goals across different segments, identify trends.</span></li> <li><span>Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions).</span></li> <li><span>Optimize CRM program to deliver upon overall objectives.</span></li> </ul> <p><span>Processes</span></p> <p><em>Working alongside your team members and partners, you will map marketing automation processes that will support various teams, by:</em></p> <ul> <li><span>Gathering brand, e-commerce, omnichannel & CRM objectives.</span></li> <li><span>Building recommendations & planning the best path to achieve goals.</span></li> <li><span>Bringing plans to stakeholders & influencing.</span></li> <li><span>Prioritizing initiatives and timelines.</span></li> <li><span>Co-building roadmaps.</span></li> <li><span>Assessing feasibility and working in hand with CRM specialists to create a detailed execution plan.</span></li> <li><span>Analyzing, adapting, and improving.</span></li> </ul> <p><span>Culture</span></p> <p><em>Working alongside your team members and partners, you will:</em></p> <ul> <li><span>Elevate marketing skills through an active and informed global marketing community.</span></li> <li><span>Participate in workshops and training aligned with the vision.</span></li> <li><span>Support initiatives to develop and propel a unique and engaging CRM culture globally.</span></li> </ul> <p><strong>YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:</strong></p> <ul> <li><span>A bachelor’s degree in marketing or related field.</span></li> <li><span>A minimum of 7+ years of relevant experience in customer relationship management and strategic planning.</span></li> <li><span>Experience in marketing automation (multi-channels).</span></li> <li><span>Solid understanding of e-commerce & market trends.</span></li> <li><span>Knowledge of Adobe campaign solution or Salesforce required.</span></li> <li><span>Fluent in both English & French (written and spoken).</span></li> <li><span>Eager to engage and innovate.</span></li> <li><span>Ability to work in collaboration with different divisions of the organization.</span></li> <li><span>Good communicator.</span></li> <li><span>Great problem-solving skills and creativity.</span></li> <li><span>Detail-oriented with a critical degree of accuracy.</span></li> <li><span>Ability to prioritize work and to carry out multiple tasks simultaneously, while adhering to deadlines.</span></li> <li><span>Ability to lead medium-scale projects.</span></li> </ul> <p></p> <p><strong>ACKNOWLEDGING THE POWER OF DIVERSITY</strong><b></b></p> <p><span>BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all
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LocationMontréal, QC
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Workplace information
On site
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SalaryNot available
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
Jobillico
#14247336
Advertised until
2024-09-27
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